Retail Management & Operations
My Objectives
Analyzed the scope of retail, encompassing strategic planning to operations and management practices. Conducted research and analysis of current retail environments to identify market opportunities for the brand RE/DONE. Examined both traditional and non-traditional retail channels and strategies. Analyzed merchandising strategies and the supply chain for RE/DONE. Explored marketing concepts for retailing and wholesaling in the fashion industry. Engaged in discussions on current management issues and topics, including leadership, technology, human resources, regulations, corporate social responsibilities, and customer relationship management. Developed a business plan for a fashion company addressing current business trends and target markets.
Fashion Market Strategies
My Objectives
Researched, analyzed, and predicted market conditions and changing consumers in the fashion industry. Identified the importance of the Tommy Hilfiger brand and its customers to implement strategic targeting, segmenting, and positioning. Defined the key roles and processes of fashion marketing. Analyzed market research and developed a marketing plan to introduce a new fashion product or service for a target market. Conceptualized and presented a feasible marketing strategy in alignment with the organization’s goals.
Product Planning & Sourcing
My Objectives
Reviewed different product classifications and a variety of merchandising strategies. Developed a product planning strategy including classification, merchandise mix and assortment planning. Developed production documents as well as researched and analyzed domestic and global sourcing options to create a sourcing strategy for my fashion business.
Digital Lookbook
My Objectives
Applied the basic tools of Photoshop, Illustrator, and InDesign to create concept boards and other fashion boards. Created fashion line sheets using silhouettes, swatches and text. Created professional visual presentations using high-quality images and layout designed to align with a brand. Created brand elements, merchandising, marketing and business collateral. Communicated clear hierarchy through visual layouts. Demonstrated my ability to work fluidly between the Adobe CC programs.
Online Retailing
My Objectives
Analyzed and discussed e-commerce merchandising. Developed the ability to recognize the different components of e-commerce infrastructure and to describe components of site navigation. Researched key performance metrics employed when buying and selling products online. Assessed emerging trends on the web and distinguished use cases for online marketing channels such as search, social, email, and affiliates. Learned strategies to engage customers and drive traffic to an e-commerce site.
